Press releases

09/03/2011

Doosan to support directly the Italian Doosan dealer network

Norbert Donaberger, Vice President of Sales & Marketing

Doosan Infracore Construction Equipment - EMEA has announced an important change to the structure of the distribution network in Italy for Doosan construction equipment products. Effective July 1st this year, Doosan Infracore Construction Equipment – EMEA, headquartered in Waterloo, Belgium, will take over the role of “importer” and manage directly through its own organization the network of existing Doosan dealers in Italy.

Although no longer the national importer after July 1st 2011, CMO Trading S.p.A., based in Cortemaggiore (PC), will continue as the authorized Doosan dealer for the regions of Val D’Aosta, Piemonte and Friuli in Italy.

In announcing the change, Doosan Infracore Construction Equipment explained that it will work closely with CMO Trading S.p.A. and all of the Doosan dealers to ensure uninterrupted follow through of orders in process, product warranties, aftermarket and other support services.

Norbert Donaberger, Vice President of Sales & Marketing – EMEA, noted: “To support our objective of becoming a top player in the construction equipment worldwide, we determined that we need to have direct relations with each of our dealers in Italy.  This change will help us to understand much better the market and the specific requirements of each of our customers.

In addition, this change also means that we will be able to work much more closely with our Doosan dealers and be able to offer them direct support from the manufacturer with additional services such as inventory Floor Plan, retail financing packages, and rental programs. 

Through this direct partnership with our dealers, we aim to increase Doosan brand recognition as well as increase significantly our customers’ satisfaction.”

 
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