Fairs and events


Doosan at Samoter 2011

Doosan at Samoter 2011

A large stand covering over 2,000 m2 at Samoter 2011 was used to present the new reduced-width tracked excavator Doosan DX235NLC. This is a new product manufactured by Doosan that debuted at the 28th edition of Samoter, the most important international earth-moving and construction machinery trade fair held every three years in Italy.

A large number of visitors benefited from the efficient and elegant reception service provided at the Doosan-Bobcat stand, which was a visible success among industry specialists, who discovered the new models and the different types of Doosan and Bobcat machines, displayed together in the same stand for the first time ever in Italy.

A magnificent, large stand, crossed by the main corridor of Hall 5 at Samoter, featured the Doosan tracked excavators (DX55, DX140R together with the DX140 wheel version, the DX235N, the DX300LC, the DX352 and the DX520). Visitors' attention was drawn especially to the new DX235NLC 22.5 t reduced-width tracked excavator, which leads its category.
The large wheel loaders were also on display, namely the DL350, DL450 and DL420, the latter being of specific interest to Italian customers due to the versatility of this powerful loader, with users demonstrating evident appreciation of the high productivity and operating cost-effectiveness of this machine, in conditions of extraordinary operating comfort. Without doubt a successful model, affording the utmost reliability.

Many journalists (including 18 Italians and 22 others from France, the Netherlands, Switzerland, Germany, the UK, Austria, Slovenia, Poland and Singapore) from the most important international magazines, the press and on-line publications on construction machinery visited the Doosan stand at Samoter, and were greeted by a dedicated multi-lingual information and documentation service on all the new products on show, establishing new information relations with the PR services in several European countries. Members of the press were also handed a copy of the transcript of an interview given by Maurizio Chiarotti, Regional Director South Europe, on the overall brand strategies, the quality specifications and the reciprocal positioning of Doosan and Bobcat products in a global market perspective.

The Doosan stand at Samoter provided industry specialists with further proof of the high construction quality standards of Doosan machinery, doubtless among the top manufacturers, and which also distinguish all stages of the production process, from the design planning, which is efficiently integrated between the two brands, to the human resources who animate this great global concern.

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