Doosan in the news


New DL420A featured in Plant Machinery Vehicles Middle East

DI CE had a very successful Intermat Middle East show in Abu Dhabi in October 2012. Prior to the show, Stian Overdahl, Editor of leading Middle East magazine, Plant Machinery Vehicles, published by Dubai-based ITP Publishing Group, was invited to Saudi Arabia for the first ever test drive of the new Doosan DL420A wheel loader, before its unveiling at the show.

Stian’s article was published across four pages inside the October issue of PMV with the headline ‘Cool Warrior’ and a picture of the DL420A set among sandy dunes formed a striking Front Cover. In the same issue, PMV ran a piece on the Doosan and Bobcat equipment at the show and featured an exclusive interview with Gaby Rhayem, Regional Director Middle East for DI CE.

Stian Overdahl wrote: “PMV was fortunate enough to drive the test version of the new DL420A machine in Al Khobar, Eastern Province, the headquarters for Doosan’s Saudi dealer, Saudi Diesel Equipment Co.  The DL420A driven by PMV combines the best of both worlds: rugged build quality and tough components, with ease of operation and a comfortable cabin for operators. The robust air conditioning system and comfortable cabin should mean that operators are more alert and productive, and the engine too should be capable of putting in the long hours. Likewise, Doosan’s approach to machine development should also inspire confidence. A willingness to put their machine through its paces in one of the toughest environments in the world means that there will be no secrets or problems to be ironed out after the release date – and buyers can be pretty sure that a machine that performed in the hottest parts of Saudi Arabia - will be right at home in the Middle East.”
In his interview with Stian, Gaby Rhayem said: “In the Middle East, Saudi Arabia makes up 60-70% of Doosan’s total sales. Our dealer– Saudi Diesel Equipment Co. – is among the top five Doosan dealers in the world. We have a great dealer with great results and market share. We are competing with the big names and proving very successful.”

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